Stand out from the Crowd

Paving the Road to Success for your Brand


Passionate and Expiernced Marketing Expert




Dynamic, results-producing Marketing Expert with an exceptional background of launching and growing multi-million dollar brands. Expertise includes conceptualizing, planning, and spearheading high profile domestic and international events, promotions, public relations, and marketing campaigns. Recently played a key role in securing new product placement within 20,000+ retail outlets. Innovative, creative, and resourceful. Superior leadership, communication, negotiation, training, presentation, and interpersonal skills; able to empower and motivate diverse teams of all sizes. Comfortable with internal and external stakeholders on all levels of an organization. Proficient with Word, PowerPoint, Outlook, and Photoshop. 

Professional Experience

 OWNER: The Dawson Group

Instrumental in optimizing brand awareness by planning and executing strategic target marketing, public relations, and promotional campaigns; includes producing events, media commercials, corporate videos, and activations, as well as securing sponsorships and celebrity endorsements.

  • Recent projects include producing a Consumer Electronics Show (CES) event for ACER Computers, national launches for Dynapep, Rocky Patel Cigars, and Iron Horse Jeans, selling sponsorships for The Pop Explosion Teenfest Tour 2013, and various activations and other events.

Past Experience


  • Maximized awareness for Stacker 2 by planning and implementing marketing campaigns and sponsorships; included managing a $23 million marketing budget.
  • Secured title sponsorships on 2 race teams that were part of the Busch Series (now Nationwide), and the Winston Cup Series (now Sprint Cup); created and produced all television and radio commercials, driver interviews and appearances, and track activations and sampling.
  • Negotiated sponsorships for the Ozzy Osbourne OZZFEST tour, the Dirt Track Series, World Wrestling Entertainment (WWE), and the Grammy Awards.
  • Promoted product on The Howard Stern Show and event campaigns on Westwood One radio network and Clear Channel Group radio stations.


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We believe that a business with a great marketing team can make an impact on the world. Take the first step and contact us and together, we can reach your company's goals.

Douglas Friedman

(973) 985-1050