About

Dorrier Underwood, Blairstown, New Jersey  

Senior Consultant

Providing Executive Leadership Coaching and project management with the methodology and distinctions from Neuroscience, Organizational Change Management, and Behavioral Change.
 

• Clients: Teen Cancer America/Simon Davies (TCA); Executive Team coaching, One on One executive coaching, creating pilot for UCLA LabQ (call center Breakthrough Performance training and marketing)
• Biologic Sensing www.biologicsensing.org  

Mark Kamin & Associates, Houston, Texas, New Jersey 2020-11/22

Senior Consultant/Project Manager 

Providing clients with the methodology and distinctions for OCM Resources including project management, marketing, and sales. Creating an organizational culture clients desire; a culture executing Change Management Strategy and high-performance; a culture that creates and implements Change to invent a strategic and inspiring future.  

• Executive Coaching: Empowering C-Suite executives and executive teams to produce breakthrough results and implement change. Face to face, group, on Zoom and in person. 
•  Creating Strategic Visioning & Execution that fosters the emergence of authentic partnerships using Organizational Strategy.

•  Clients: Teen Cancer America (Roger Daltrey/The Who), TierPoint, CompHealth, Hewlett Packard, Cushman Wakefield. 

INSIGNIAM, Narberth, Pennsylvania 2018-2020

Consultant/Project Manager

Consulting, training, project management, marketing, and sales at large, complex organizations in generating breakthroughs with management results—whether that be in top line growth, strategy implementation through events, newsletters, training sessions client prep for national congresses, Organizational change, along with diversity and inclusion.

• Clients have documented, in aggregate, more than 50x ROI management results considered      critical and essential to the success of their enterprises. Identified Solutions including Enterprise/Culture Transformation, Design Thinking, Neuroscience process, Breakthrough Projects, Transformational Leadership initiatives,      Managing Change, Pharmaceutical/Life Sciences Organizational Change Management with Executive Coaching. Pharmaceutical product launches. Strong pipelining skills. Offices are in Philadelphia, Laguna Beach, Paris and Hong Kong. www.insigniam.com. 

• Clients: Boeing, Shionogi Pharmaceuticals, Lupin Pharmaceuticals, Takeda Pharmaceuticals, Heron Pharmaceuticals, Parexel, Spirit Airlines, US State Department, Cone Health, New Hanover Regional Medical Center, The Who/Teen Cancer America.

THE DAWSON GROUP, Blairstown, New Jersey 2005 – 2018

Senior Consultant/VP Marketing

· Instrumental in optimizing high profile corporate brand awareness along with project management,  sales, marketing and advertising campaigns. Breakthroughs in performance outcomes, implementing change management initiatives. Executive Leadership Coaching. Operations and Logistics.

• Client engagements: included national marketing campaigns and event activations for The Wounded Warrior Project, Maersk, BioPharma, The Patriot Project, Teen Cancer America, www.teencanceramerica.org and  Nickelodeon.
• Live Events with Roger Daltrey, The Who, Ozzy Osbourne, Live Nation, NASCAR

· Key Contributions

• Trained and Coached Executive Leadership Teams and Marketing teams in the music industry. Sales Pipelining programs implemented
• Live Nation activation teams
• Provided consulting and coaching services to clients on implementation and activation of national sponsored live events at The Oscars, The Grammy Awards (Backstage at The Grammy’s International radio broadcast) and MTV,’s Teen Choice Awards. 
• All Microsoft platforms, Adobe illustrator/photoshop, Klaxoon, NetSuite, Canvas, Lean IT

NVE PHARMACEUTICALS, Andover, New Jersey 2003 – 2005

Director of Public Relations & Media

• Maximized sales pipelining, project management, and change management programs for NVE Pharmaceuticals. 
• Implementation of National PR/marketing campaigns, pipelining programs, and sponsorships  
• Negotiated and Secured title sponsorships and event activations for 2 NASCAR race teams.
• Created and produced all television and radio commercials, NASCAR driver interviews and appearances, and track activations.  
• Negotiated and secured sponsorships and events for the Ozzy Osbourne OZZFEST Tours, The INDY 500 Series, World Wrestling Entertainment (WWE), and The Grammy Awards. Strong contacts in the music/entertainment and sports worlds.
• National media campaigns on Westwood One radio Network, iHeartRadio and Clear Channel Group resulting in a breakthrough in sales. Responsible for all live music/concert events.
   

Doug Friedman is a highly accomplished and respected figure in the field of High-Performance Consulting and Organizational Change Management. With a career spanning several decades, he has an impressive portfolio of achievements and accolades.

Doug's journey began at Manhattan Advertising, where he worked as an Account Executive for London Records. His portfolio included public relations and marketing efforts for some of the biggest names in the music industry, including The Rolling Stones, The Moody Blues, ZZ Top, Tom Jones, Al Green, and The WHO.

  Later, Doug joined CBS Records Sony Music Entertainment, where he was responsible for project management, marketing, branding, sales, and radio promotion. During his time there, he received gold and platinum awards for his work with some of the most iconic musicians of our time, such as Michael Jackson,  Bruce Springsteen, The Beach Boys, Billy Joel, Loverboy, and Journey.

 Doug's career then took him to Dudley Buckner and Associates, where he served as the Director of Marketing, Project Manager and Change Management Consulting. Here, he spearheaded the marketing of innovative transformational executive coaching and training programs for clients designed to improve personal, organizational, communication, and leadership skills. His clients included Hughes Aircraft, Exxon, Apple One Employment, and Northrop Corporation.

 Doug worked as the Director of Marketing and Branding at Trim Spa in Cedar Knolls, New Jersey. He was responsible for creating and executing national event marketing and brand building campaigns, including NASCAR, Super Bowl, and Hawaiian Tropic Pageants. He also managed the international marketing and brand building efforts and was responsible for the creation of breakthrough marketing efforts for the Trim Spa Brand, which resulted in a surge of product launch and sales on the Internet, in print, radio, direct response, and television.

 Doug also served as the Director of Branding and Media at NVE Pharmaceuticals, where he was responsible for the production of all national television commercials. He led high-profile campaigns at NASCAR, the Dirt Track Series, WWE (World Wrestling Entertainment), OZZFEST, and The Grammy Awards.

As a Senior Change Consultant at the Dawson Group Marketing and Consulting, Doug worked with clients to develop target marketing, product and brand launching performance strategies that assist in obtaining optimum results. His projects included public relations, branding, event marketing/activations, and consulting with NASCAR and INDY CAR. He also produced Keeping up with the Kardashians and UFC activations, broadcast on ESPN, NHRA, and NASCAR fundraising events for the Wounded Warrior Project, Roger Daltrey/The Who, and Teen Cancer America.

 In 2018, Doug became a High-Powered Professional Management Consultant at Insigniam, where he consulted and managed projects for fortune 500 organizations. He coached, trained, and empowered CEOs, executives, and management teams, helping them achieve their goals. Some of his clients included Cone Health, New Hanover Regional Medical Center, Shionogi Pharmaceuticals, Heron Pharmaceuticals, BioPharma, Teen Cancer America, TierPoint, Boeing/Spirit Airlines. He has been certified as a Lumia practitioner and a Master Executive Coach from the Masterful Coaching Program.

 In 2020, Doug joined Mark Kamin & Associates as a Partner, where he provided clients with the methodology and distinctions creating Organizational Change. His work involved creating an organizational culture they desire; a culture of deep engagement, true partnership, real accountability, change and high-performance, which fulfills a strategic and inspiring future.

 Now as a Senior Consultant at Dorrier Underwood Doug's extensive and incomparable background in High Performance Consulting and Marketing has made him a leading figure in executive coaching. His exceptional work ethic, dedication, and experience have earned him a reputation as a trusted advisor and a valuable asset to any organization he works with.

Landmark Education: New York, New Jersey, Toronto, Los Angeles, Anchorage

Mannes College of Music, New York City, New York

Jazz and Entertainment Marketing

University Of Arizona, Tucson, Arizona

Jazz and Contemporary Media

LANDMARK    

All original Seminars, The Competitive Edge 

6 Day Course

Communication Workshop and Communication Courses.

The Breakthrough Workshop

The Prison Project: Attica Rock Concert (First Rock Concert inside Attica State Prison)

Guest Seminar Leaders Program: Toronto / Chicago / San Francisco

Led Guest Seminars and Introductions to the forum for 19 years.

Seminar Leaders Program (Los Angeles, New Jersey)

Led Graduate Seminars for 7 years. Los Angeles, Newport Beach, Alaska and New Jersey

Seminar Leader Committee and operation team member (West Coast)

Seminar Leader Instructor and coach

Produced the first Landmark Forum and Seminar Program in Alaska

Led Introductions to The Landmark Forum at Attica and Chino Prisons

Coach for the Youth at Risk Program 

Staff Member for Landmark Education Los Angeles and New Jersey  

The Potential Forum Leader Candidate Program: Sponsored by Jerome Downes, Herb Tanzer, Steve Zaffron, and Harry Rosenberg.

Led Introduction Leaders Program Classrooms and weekends.

Forum Supervisor

Satellite Seminar Series: Led, helped create and coordinate nationally.

Consultant at Transformational Technologies and Tekniko 

Nature of Reality

Curriculum for Living (NYC)

Wisdom Unlimited

Numerous other Courses and workshops for both the private and the public sector.